Omoiyari is the Japanese philosophy of considerate compassion—to think of others with empathy, care, and love.
Omou 思う – to think, to feel deeply + Yaru やる – to give, to do with purpose
Omoiyari means anticipating the needs of others and offering support—not out of obligation, but from the heart's sincerity. We believe in living with gentle purpose. To walk in someone else’s shoes. To care for others, the environment, and the collective well-being of our communities.
To leave someone better than we found them, and ultimately, create a better place to thrive in.
All for one, one for all
In a world full of expectations and noise, Omoiyari is a sanctuary of kindness, compassion and care.
We see you. We honour you. We walk with you.
Together at o & co, we're a community of mothers, friends, partners, and carers—we help each other become even better. Knowledge is power and our purpose is to inform and educate with facts, evidence based, academic literature in our blogs, articles and guides. Our regular series covers pregnancy care, postpartum care, baby care, parenting, and grief and loss from pregnancy and infant loss.
From gift hampers to circle of women sharing love, gentleness and kindness
Whether she is expecting her first baby, recovering from birth, navigating motherhood, or grieving a loss—omoiyari honours her story.
We dedicate our time to curate beautiful, intentional premium postpartum gift hampers for mums and babies that are supportive and practical featuring ethical and proven Australian brands. We also pride in thoughtful gifts for miscarriage or pregnancy loss that help them on their healing journey.
Every hamper in our collection is intentionally designed to provide:
- Comfort, care and calm in postpartum recovery and healing
- Thoughtful support for pregnancy loss and stillbirth
- Nourishment for new mothers and their babies
- Gentle self-care rituals that feel like a hug
From pregnancy skincare and organic teas to healing tools and keepsakes—each item has a purpose. Because a picture paints a thousand words, but a gesture of kindness can express a million more.
Get gentle support with our blog series
Say it with omoiyari
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For the superwoman who just gave birth
postpartum gift hampers“This is exactly what I needed.”
From C-section recovery to postpartum wellness hampers, we anticipate what she needs most—without her needing to ask.
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For the partner or friend looking for something more meaningful
pregnancy gift hampers“Will this help her?"
Omoiyari hampers are more than gifts—they’re meaningful support systems for women needing pregnancy and postpartum care.
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For those wanting to show compassion and support
see collection“I don’t know how or where to start.”
Our pregnancy loss gift hampers offer sensitive, healing gifts when words fall short, helping those facing grief and loss.