Meaningful gifts for mums and babies, done right.

Motherhood is a journey of joy, vulnerability, and profound change.

We celebrate every mother because they deserve to be seen and loved. The mother becoming, overwhelmed, learning, healing, and grieving.

Every experience of motherhood matters, and every mother deserves thoughtful, loving kindness.

Honouring pregnancy loss

Pregnancy loss, stillbirth and infant loss are profoundly heartbreaking experiences. When words feel impossible, we do our best to thoughtfully curate a care package that can give comfort and tenderness in moments of heartbreaking grief and deep sadness.

To help loved ones feel seen, remembered, and gently held during their healing journey.

Knowing how to help

When someone you love needs support, you want to show up meaningfully.

But flowers fade, messages often feel inadequate and choosing the right gift can be overwhelming. We're here to help you confidently support the women you love through every season of motherhood.

Omoiyari makes caring easier. Our premium gift hampers include Australian products handpicked and tested to nourish, pamper and bring comfort through every stage - from morning sickness, newborn exhaustion, postpartum recovery, early parenthood and grief.

Helping you show up when it matters because they deserve better. Save yourself the endless searching, second-guessing and stress of trying to find the 'perfect gift.' We’ve done it for you. With ethically sourced products, beautifully presented hampers created with empathy, intention and love to help empower, heal or nurture.

Sending kindness made easy

  • 1. Choose your gift

    With 30 meaningful gift hampers that brings comfort, kindness and support, you can support her journey through pregnancy, birth recovery, early motherhood or grieving an unimaginable loss. You can also personalise and build your own gift hamper.

  • 2. Add your personal message

    Select your complimentary card and write up to 500 characters at the checkout. We will handwrite your note to include in your gift hamper.

  • 3. We'll deliver

    Same day dispatch for orders before 10am, Monday to Friday. Orders after 10am are dispatched in the next business day. Free standard shipping for orders over $150.

Find the right gift

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Meaningful intentional gifts | Ethical & organic Australian brands | Baby safe products | Free standard shipping on orders over $150

Most loved gift hampers

Omoiyari goes beyond gifting

We believe every baby matters and mothers deserve care too. That thoughtful support shouldn't end when the gift arrives. We believe no woman should feel alone and that kindness creates humanity.

Therefore, we want to help you be informed so you can feel empowered to make decisions right for you.

Welcome to o & co

Our safe supportive online space for women to learn, connect, heal and grow. Access regular evidence-based support with articles and guides for women experiencing their most transformative seasons of womanhood: pregnancy, postpartum, motherhood, and loss.

Visit our blog series below

Pregnancy carePostpartum care

What new mums actually need (and no one tells you)

15 things I wish I knew before getting pregnant

Pregnancy is a miracle and often more complicated than we imagine. This article shares 15 lessons we wish we'd known before becoming pregnant. With pragmatic evidence and practical ideas, you can feel seen, supported, and steady on your path ahead.

Trimester by Trimester pregnancy checklist

Pregnancy brain hitting you hard? To help you feel calm and organised, we’ve created these practical evidence-based pregnancy checklists, saving you the hassle as you may have a full plate!

What do I pack in my Hospital Bag?

Packing for pending birth can feel overwhelming. Here’s a loving, no-fuss guide to help you prepare for labour, recovery, and those first tender days with your precious little one.

Download your free guides

Why us?

Omou 思う – to think, to feel deeply + Yaru やる – to give, to do with purpose

Omoiyari is the Japanese philosophy of considerate compassion. To think of others with empathy, care, and love. 

Omoiyari means anticipating the needs of others and offering support — not out of obligation, but from the sincerity of one's heart. We believe in living with gentle purpose. To walk in someone else’s shoes. To care for others, the environment, and the collective well-being of our communities.

To leave someone better than we found them, and ultimately, create a better place to thrive in.

Omoiyari was born from one simple belief.

No woman should feel forgotten during life's biggest transitions. I know what it feels like to be a new mother, to feel lost, overwhelmed, and invisible to the world around you. After becoming a mother myself, I experienced how powerful kindness and loving support can be and how isolating it can feel when it's missing. As a first time mother, I felt vulnerable because my world had significantly changed.

That's why Omoiyari was created.

To help people care for the woman that is suffering in silence, holding it all together for her baby and everyone that needs her while crumbling inside. I want her to know, she is not alone and she is deeply loved. That she is seen, supported, and reminded that she is doing an incredible job.